Marketing creates preference for a product or service by positively engaging referring clinicians to influence their behavior in asking for a palliative care consultation. A clear marketing strategy will help your referring clinicians understand your value as a consulting service, increase the awareness of your program within your hospital, brand your program and improve or change the image of palliative care services.
This course will focus on marketing to referring clinicians, internal to your organization, as a means of increasing referrals. The same principles can be applied to a marketing strategy directed at patients/families and other health care professionals.
Although not required, CAPC recommends that participants take all of the courses within the e-learning category of Marketing and Patient Referrals.
This activity has been approved for 2 AMA PRA Category 1 CreditsTM.
CE credits for nurses and social workers will be provided.
Participants must complete all of the following components to receive credit: enroll; recommended reading; pre-test; lesson with interactive weblinks; worksheets; post-test and course evaluation. Additional resources, references and a glossary will also be provided to enhance participant learning.
Physicians, nurses, social workers, hospital administrators, chaplains and others within leadership positions and those interested in starting or expanding a palliative care program.
The Mount Sinai School of Medicine designates this educational activity for a maximum of 2 AMA PRA Category 1 Credit(s)TM. Physicians should only claim credit commensurate with the extent of their participation in the activity
This continuing nursing education activity was approved by the New York State Nurses Association, an accredited approver by the American Nurses Credentialing Center‘s Commission on Accreditation.
It has been assigned approval code 8GDJ9P-11 to offer two (2) contact hours for this activity for the period of July 1, 2011 – June 30, 2013.
This course is approved by HPNA for the period of July 1, 2011 – July 1, 2013.
Association of Professional Chaplains
The provider of this educational event has designed the program so that it may be considered by participants for use as continuing education to enhance professional knowledge and pastoral competency for the Association of Professional Chaplains (APC). The APC requires that Board Certified Chaplains obtain and report to the APC at least 50 hours of continuing education (CE) per calendar year through participation in a broad range of educational experiences. Associate Chaplains are required to accumulate and report to the APC at least 30 hours of CE per calendar year.
The following states do not accept the National Association of Social Worker’s CE Approval Programs and require participants to seek their individual approval processes: CA, MI, NC, NV, OH, and WV.
It is the policy of Mount Sinai School of Medicine to ensure objectivity, balance, independence, transparency, and scientific rigor in all CME-sponsored educational activities. All faculty participating in the planning or implementation of a sponsored activity are expected to disclose to the audience any relevant financial relationships and to assist in resolving any conflict of interest that may arise from the relationship. Presenters must also make a meaningful disclosure to the audience of their discussions of unlabeled or unapproved drugs or devices. This information will be available as part of the course material.
The following course director, author and reviewers involved in the content review process for this educational activity have nothing to disclose:
Course Director
Diane E. Meier, MD Professor & Director of Palliative Care Center to Advance Palliative Care Mount Sinai School of Medicine
Course Authors
Lisa Morgan, BA Director, Marketing & Communications Center to Advance Palliative Care Mount Sinai School of Medicine
David E. Weissman, MD Professor, Palliative Care Froedtert Hospital Medical College of Wisconsin
Peer Reviewers
Margaret Campbell, PhD, RN, FAAN Administrative Director, Nursing Administration Detroit Receiving Hospital
Steven Howell, MSN, CRNP Nurse Practitioner, Palliative Care University of Alabama at Birmingham
Stacy Remke, MSW, LICSW Team Leader and Coordinator, Pain and Palliative Care Center Children’s Hospitals and Clinics of Minnesota
Vyjeyanthi S. Periyakoil, MD Director, VA Palo Alto Inter-professional Palliative Care Fellowship Program Stanford University School of Medicine
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All materials posted on this site are subject to copyrights of the Center to Advance Palliative Care. The Center to Advance Palliative Care hereby provides limited permission for the user of this site to print for such user's own personal use (and for such personal use only) part or all of any document on this site as long as any copyright notice contained in such document or portion thereof is included in such printing. All other reproduction, retransmission, or reprinting of all or part of any document found on this site is expressly prohibited, unless the Center to Advance Palliative Care has expressly granted its prior written consent to so reproduce, retransmit, or reprint the material. All other rights reserved.
In order to enroll in this course you must follow the instructions below to first create a New Account or Login. Even if you have already registered for other CAPC products such as CAPCconnect ForumTM you must register again for CAPC Campus OnlineTM.
Once you successfully create your new account, you must Login with your username and password to enroll in this course and complete your secure online purchase. Payment is accepted by credit card only.
This course is $35 per participant. Participants must complete their registered courses within a 1-year timeframe.
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